Section 3 of 6
Renting software was an argument before it was a product
Renting software was an argument before it was a product: about where the data lives, who carries the upgrade, and what the bill counts. It was contested for a decade and then stopped being contested at all.

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Renting software was the whole argument
Salesforce launched in 1999 arguing that software should be rented and run by somebody else, which was contested for a decade.
Everything in The Cloud
3 pieces
- Renting software was the whole argumentSalesforce launched in 1999 arguing that software should be rented and run by somebody else, which was contested for a decade.
- The pricing model shapes the product more than the codePer-seat and consumption licensing pull a product in opposite directions, and the billing decision reaches the roadmap.
- The argument was never only about serversOn-premise versus hosted is a question about control, audit and exit as much as about where the machines physically sit.