Thraex

Section 3 of 6

Renting software was an argument before it was a product

Renting software was an argument before it was a product: about where the data lives, who carries the upgrade, and what the bill counts. It was contested for a decade and then stopped being contested at all.

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Renting software was the whole argument

Salesforce launched in 1999 arguing that software should be rented and run by somebody else, which was contested for a decade.